Dresses, beauty, lingerie, registry items—I’ve written them all. My favourite way to approach product copy is to be able to write a bit about the specific item as well as the designer/brand. This works well for SEO purposes too allowing your items to hit more keywords per description.
If you’re hoping to redo the product descriptions for your entire stock we can chat about your vision and the best way to proceed. I like to begin with what your goals are: do you want customers to purchase this item online or be intrigued enough to book an appointment?
If you have a style of product descriptions that are currently performing well, then I can gladly follow your style, guidelines, and required specifications to create a tone that matches your site seamlessly.